Is your business ready for 2030?


What is your strategy for the future? Are you aware of what trends are affecting your consumers and your industry? What is your perception about the opportunities and how do you take advantages of them?

Discover the new trends in your branch.

Futureproved, together with you, looks for creative solutions to the uncertainties in an accelerating future. Are you or will you become a decision maker? Are you ready to respond to the opportunities of today and tomorrow?

Return-on-inspiration: choose your win-win situation

  • Trend implementation
  • Trend analysis lectures
  • Strategic forward-thinking
  • Coolhunting
  • Trend reports

Discover how your business can anticipate and innovate around future consumer expectations and come over for an inspiring introductory interview.

Recent Posts

Intervention: When technology takes over preventing us of doing stupid things

In the last few decades, we have made enormous progress for the whole humanity. In this context, please read the book “Factfullness” of Hans Rosling. More people than ever have access to good education, better health care and better hygiene. But of course it cannot be denied that all this progress – and the consumerism that results…

Trends 2020: The loneliness trend: product of our individualistic society

In 2020 we will feel the consequences of loneliness in all the facets of our individualistic society. The South Korean language has recently added three new words to its vocabulary, all referring to activities that people do all by themselves. Honbap (eating alone), Honsul (drinking alone) and Honeyong (going to the movies alone). The hikikomori (loners) are in danger of becoming a lost generation…

Why extensive trend analyses are necessary for strong innovations

The role of a trend watcher is not only to identify, interpret and wrap trends in a beautiful story that fascinates and inspires listeners. When I give lectures at home and abroad, I make sure that I use my trend stories to inform, entertain and, sometimes, shock those present to provoke reactions. But above all…

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